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Case studies

GlaxoSmithKline
Wendy's International
The McLean Group
Custom Equipment Manufacturer
Nike
British Columbia Ferry Services
SGI (Silicon Graphics, Inc.)
Dow Corning Corporation

We have extensive experience developing computer models, custom simulations and educational programs for a variety of applications in diverse industries.

Below is a brief sampling of our projects:


www.gsk.com

GlaxoSmithKline
A decision-support tool for R&D helps researchers assess new technology investments.

Each year, the R&D executive team reviews numerous proposals for projects aimed at developing new technologies or improving processes. At the time of this project there was a need to help researchers better understand the impact of their proposals on the business as a whole and to help them develop compelling business cases in support of their technical proposals. We worked with GSK to develop a decision-support tool to help both researchers and senior managers in R&D more thoroughly assess the financial value of investment options being considered. The approach combined elements of decision analysis, option valuation, system dynamics modeling and group facilitation into a coherent, iterative learning process. The methodology was used to facilitate a specific decision regarding a proposed pilot research program for a new manufacturing technology. The approach stimulated broader thinking about the range of investment strategies available and it created a shared understanding of how technical innovations would generate value in the firm.




www.wendys.com

Wendy's International, Inc.
The Leadership Development Forum builds enterprise leadership skills across brands.

The Wendy’s International, Inc. portfolio of restaurant brands includes Wendy’s, Tim Horton’s, Baja Fresh and Café Express. In 2004, Wendy’s senior executives began working on a leadership program focused on the capabilities needed to lead a multi-brand enterprise. Working with Organization Systems International, we created the Leadership Development Forum (LDF), a 4-day simulation-based program to build executive competencies in leadership, business acumen, enterprise thinking, and financial decision-making. The program features a total-immersion simulation (ChickenWorks) based on a fictional quick service restaurant chain modeled after Wendy’s International’s brands. The simulation allows teams to acquire new restaurant chains and manage shared services across brands to maximize the shareholder value of the overall enterprise. The program also incorporates individual development tools (360 surveys, Myers Briggs Type Inventory, learning trios) to provide managers with personal feedback about their leadership style and behaviors. The first LDF program was successfully delivered in mid-2005.


The McLean Group
Confirming the levers that will produce dramatic breakthroughs in performance.

The McLean Group is a consulting firm that specializes in reinventing business models and getting order-of-magnitude improvements in business performance. Their projects typically result in cycle time reductions of 50 – 70%, productivity improvements by factors of 2 – 3 and multi-million dollar increases in profits. When they conduct their diagnosis and develop their plans for changes, they call on Whole Works Consulting to identify the key levers and estimate the likely impact on performance. One such project is described below.

 

Custom Equipment Manufacturer
Modeling process improvements on a shop floor generates support for implementation.

A manufacturer of custom equipment was losing market share due to their long production cycle times and poor delivery performance. The production process consists of several stages: 1) design, 2) parts procurement, 3) subassembly, and 4) final assembly. Later steps in the process were frequently delayed either by parts shortages or incomplete designs. The result was a factory floor crowded with partially completed assemblies and high WIP inventory levels. Working with the McLean Group, we quickly developed a high-level system dynamics model to identify improvement levers that would significantly reduce production cycle times and increase profitability. The model produced a result that was initially counter-intuitive to the production managers: postponing the start of an assembly process until all the required designs and parts were available would actually reduce cycle time and alleviate material shortages. We used a flight simulator interface to share these results and the assumptions of the model with management. We also demonstrated the potential financial benefits of several proposed process changes. This helped to gain approval to proceed with implementation of process improvements. The model has since been used as an ongoing tool to gauge progress toward implementation goals.



www.nike.com

Nike
The Line of Sight program builds senior managers' fact-based decision making skills.

Nike managers have always been passionate about sports and fitness. In 1999, several senior executives were concerned that too many important business decisions were being made on the basis of gut feel or emotional appeal, rather than facts. In partnership with Organization Systems International, we developed the Line of Sight program for Nike to build management skills in fact-based decision making, finance, and business acumen. The program provides Nike managers with a conceptual framework that connects individual decision-making to the creation of shareholder value. The highlight of the program is a 2 ½ day custom simulation of a fictional snowboarding company (edge, inc.) based on Nike’s business model. Participant teams manage the business over 7 years and apply financial concepts as they implement their strategies in pursuit of growth targets. To date, over 1000 managers have participated in Light of Sight worldwide. The program has helped Nike develop a common language and framework for financial decision-making across the organization—a contributing factor to Nike’s recent growth in revenue and profitability.

 


www.bcferries.com

British Columbia Ferry Services
Creating a Competitive Edge program builds business acumen skills in route management teams.

BC Ferries, one of the world’s largest ferry companies, serves coastal British Columbia. In 2003, the former Provincial Crown Corporation became an independent company. As part of the transformation, BC Ferries executives created a decentralized business model which relies on operational management teams at the vessel and route level to make local business decisions. This presents a significant challenge to the organization since many operational team members lack experience or formal training in business management. Working with the Touchstone Consulting Group, we created a custom educational program (Creating a Competitive Edge) to train route management teams in business acumen, finance, decision-making and teamwork. The program features a total-immersion simulation (TurnAround Ferries) based on a fictional company modeled after B.C. Ferries. Teams of managers run TurnAround Ferries over a six-year period, making a variety of business decisions, ranging from operating policy decisions to major capital investments. Because of the compression of time and space in a simulation, participants receive years’ worth of valuable feedback about their decisions in just a few days. The program is successfully introducing frontline managers to essential financial concepts and helping them better understand the potential impact of their decisions on other parts of the business.


www.sgi.com

SGI (Silicon Graphics, Inc.)
MRP/demand-pull simulation generates widespread support for new process implementation.

In 1994, a re-engineering team was formed in the manufacturing division of SGI to address the problem of inconsistent material flow through the factory. Chronic shortages of printed circuit assemblies (PCAs) on the production floor prevented managers from creating credible “build plans” and meeting customer delivery commitments. As part of the re-engineering team, we developed a custom table-top simulation to recreate the typical patterns of expediting and material shortages with the existing MRP-based planning system. A simple modification of this simulation showed that a demand-pull material replenishment system would significantly reduce shortages by postponing the consumption of material. To share the insights gained from the simulation with the rest of the organization, the team conducted 25 full-day workshops with various manufacturing teams and vendor partners. The simulation provided a direct juxtaposition of MRP with demand-pull replenishment, allowing managers to experience for themselves the advantages of demand-pull. This approach helped generate widespread support for implementation of a pilot process on the highest volume production line. Once implemented, the new pilot process cut inventory levels on the factory floor by a third and virtually eliminated material shortages.

 


www.dowcorning.com

Dow Corning Corporation
The Strategic Leadership Development Program catalyzes a new growth strategy.

In 1997, fundamental changes taking place in the silicone materials business threatened Dow Corning’s historical leading position in its industry. Senior executives realized they needed leaders throughout the management ranks to think strategically, focus on customers globally, and lead efforts to implement improvements throughout the organization. The Strategic Leadership Development Program (SLDP) was created to provide managers with a “leadership practice field,” a low-risk learning environment, where managers could safely experiment, under realistic conditions, with new ways of thinking and acting. The centerpiece of the 5-day program was the Paper Nation simulation, a total-immersion experience based on a fictional pulp-and-paper business closely modeled after Dow Corning. The simulation, created jointly by Whole Works Consulting, High Performance Systems (now isee systems) and Organization Systems International (OSI), was the first to combine a behavioral simulation with computer simulation. The simulation-based SLDP program was delivered to approximately 250 senior managers globally over two years. In addition to fostering individual leadership development, SLDP catalyzed a fundamental re-examination of the company’s strategy at a pivotal moment in its history. Ultimately, the newly formulated strategy led to renewed growth and improved profitability. In 1999, SLDP was awarded an Excellence in Practice Citation by the American Society of Training and Development.

The Paper Nation simulation, which is now available for licensing, has been used by a growing number of companies and business schools for their business acumen training and leadership development programs.

Learn more about the Paper Nation simulation

 

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